Posts tagged Tidal
Unlocking Demand-side growth with Square's payment network and Goldman's GreenSky acquisition

Square upgrades Cash App into a payment processing powerhouse, completing the loop between the consumer and merchant side of the house. Goldman Sachs acquires GreenSky, adding a lending business at the point of intent. This analysis connects these symptoms into a framework explaining the increasing integration between commerce and finance, and the increasing role that demand generation plays. That in turn explains how the attention and creator economies interconnect with financial services.

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Why Square bought Jay Z's music service Tidal for $300MM, and how the NFT-driven transformation of music royalties and ownership can explain this future

This week, we look at:

  • Square acquiring Tidal and its 1-2 million of subscribers for $297 million, and the logic for what a payment processors has in common with the creative industry

  • How celebrities and creators like Mark Cuban, Gary Vaynerchuk, Grimes, 3LAU and others are generating millions in NFT sales

  • The impact on the economic model of the music industry, including a look at royalty structures, revenue pools, and financial vehicles when tokenized

  • The philosophical divide growing between a feudal platformed commons (e.g., YouTube) and a collectivist anarchist capitalism

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